Overview – Content Marketing 1 Day CPD Certified Course
Content Marketing - 1 Day
The Certificate in Content Marketing is an intermediate to advanced course covering all of the core aspects of content marketing from strategy, channels, promotions, technology, trends and approach. You will also learn how to evolve your marketing through creative content that will portray and promote your brands voice through blogging, social platforms, online communities, online ads and persuasive conversational writing. This activity equates to 7 hours of CPD.
- A dynamic and informative course
- Interactive seminar style activities
- Understand and implement the latest methods
- Techniques and tools to improve organisation's Content Marketing
- Trends and best practices in Digital Marketing
- Innovative strategies
- Gain competitive advantage
- Specialised industry knowledge
A thoroughly dynamic and informative course covering not only case studies and theoretical information but also interactive seminar style activities undertaken within small groups to help you understand and implement the latest methods, techniques and tools for improving content marketing objectives, strategy and approach. The objective of the course is to prepare you to understand how to implement a successful content marketing strategy to ensure that an inbound team is equipped too successfully fulfil all marketing objectives.
- Module 1: Content Marketing Introduction
- Module 2: Content Marketing Strategy
- Module 3: Content Marketing Channels
- Module 4: Content Creation
- Module 5: Content Promotion
- Module 6: Content Marketing Tools & Technology
- Module 7: Measuring Success
- Module 8: Future Trends in Content Marketing
- Module 9: Taking It Forward
The Certificate in Content Marketing is ideal for anyone involved in the planning, implementation or management of digital marketing strategies – or anyone who would like to pursue a career in a related area. The course is for anyone who currently has any involvement in digital marketing or content marketing and wants to step up inbound strategies through the use of more advanced tactics and tools.
The Course costs £599 + VAT for the day and includes all the training material, handouts and supporting documentation, personalised tuition relevant to the individual and business, CPD certification at the end of the course and lunch and refreshments. To book on to the course simply sign up online or call us on 01282 834 580.
Anthony has been working in Digital marketing over many years across multiple industries. He has worked on everything from large multinational digital marketing initiatives through to national and locally targeted digital campaigns.
Anthony has been voted as one of the top 5 influencers by Google Squared and through his wealth of knowledge and personal approach he helps breakdown complex digital marketing theories and strategies to all types of participants. He has both the experience & enthusiasm to ensure that everybody has actionable insights from the training course.
How Will I Benefit?
“Before the training day took place, the communication and documentation we received was very good and nicely presented. It clearly outlined the schedule for the day, and the detailed questionnaire sent beforehand prompted me to think carefully about what information we would need to be covered on the course that would be useful to our business specifically.”