Overview – Lifecycle Marketing Certified Course
Lifecycle Marketing Automation
The Certificate in Lifecycle Marketing Automation is an intermediate to advanced course covering all of the core aspects of marketing disciplines, covering everything from strategy, objectives and approach to Lead Acquisition, Effective Lead Nurturing and Implementation. You will also learn how to prepare and align your marketing and sales processes and finally how to report on your success. This activity equates to 7 hours of CPD.
- A dynamic and informative course
- Interactive seminar style activities
- Understand and implement the latest methods
- Techniques and tools to improve organisation's Marketing Automation and lifecycle Campaigns
- Trends and best practices in Digital Marketing
- Innovative strategies
- Gain competitive advantage
- Specialised industry knowledge
Lifecycle Marketing Automation
A thoroughly dynamic and informative course covering not only case studies and theoretical information but also interactive seminar style activities undertaken within small groups to help you understand and implement the latest methods, techniques and tools for improving you and your organisation’s Marketing Automation approach. The objective of the course is to prepare you to understand how to implement successful strategies and to ensure you are fully support within your current or future roles and career objectives
- Module 1: Marketing automation landscape
- Module 2: Lifecycle marketing
- Module 3: Laying the Foundation
- Module 4: Strategy, objectives and approach
- Module 5: Lead Acquisition
- Module 6: Effective Lead Nurturing and Implementation Practices
- Module 7: Preparing and aligning your marketing and sales processes
- Module 8: Reporting on Your Success
- Module 9: Taking it Forward
The Certificate in Lifecycle Marketing Automation is ideal for anyone involved in the planning, implementation or management of digital marketing strategies – or anyone who would like to pursue a career in this area. The course is for anyone who currently uses various digital marketing techniques but wants to step it up through the use of more advanced strategies and tactics.
The Course costs £599 + VAT for the day and includes all the training material, handouts and supporting documentation, personalised tuition relevant to the individual and business, CPD certification at the end of the course and lunch and refreshments. To book on to the course simply sign up online or call us on 01282 834 580.
Q: How many hours of CPD does this course equate to?
A: The course equates to 7 Hours of CPD learning and can be used towards a qualification or to build and strengthen your personal or professional profile.
Q: How many spaces are available on each course?
A: Up to 8 people can attend one session. For group bookings over 8 please see our custom training options where you are able to book tailored group sessions that are perfect for in-house marketing teams.
Q: Where will the course be located?
A: The course is held within the city centre, with accessible transport links and local parking. Accompanying specifications and details regarding the exact location will be sent to you on completion of booking.
Q: How can I get to the course?
A: The course is situated near public transport routes, so you should have no problem travelling to and from the course.
Q: Will I need to bring food with me?
A: No, lunch is provided along with cups of tea, coffee and water.
Q: I have dietary requirements; can I still have a provided meal?
A: Yes of course, just let us know before the course starts and we will accommodate your needs.
Q: What times does the course start and finish?
A: The course starts at 9:00am till 5:00pm, if for unforeseen reasons you are late or unable to attend please contact us as soon as possible.
Q: Will there be breaks during the day?
A: Yes, we provide two short breaks in both the morning and afternoon, allowing you to stretch your legs and have a beverage.
Q: When will I receive my CPD Certification?
A: You will be awarded your CPD Certificate at end of the course by the trainer.
Q: What is the next step once I have booked my place?
A: You will receive an email confirming your booking details within 24 hours, then we will be in contact your closer to the course start date reminding you of all key information.
Anthony has been working in Digital marketing over many years across multiple industries. He has worked on everything from large multinational digital marketing initiatives through to national and locally targeted digital campaigns.
Anthony has been voted as one of the top 5 influencers by Google Squared and through his wealth of knowledge and personal approach he helps breakdown complex digital marketing theories and strategies to all types of participants. He has both the experience & enthusiasm to ensure that everybody has actionable insights from the training course.
How Will I Benefit?
“Before the training day took place, the communication and documentation we received was very good and nicely presented. It clearly outlined the schedule for the day, and the detailed questionnaire sent beforehand prompted me to think carefully about what information we would need to be covered on the course that would be useful to our business specifically.”